John Player & Sons


About John Player & Sons and Imperial Tobacco Canada

We are Canada's leading tobacco company. With more than 600 employees across the country in sales offices and at our Montreal head office, we distribute our brands to some 35,000 retailers. 

We believe it is wrong to promote smoking and it is not part of our business strategy to do so. Our strategy is to grow our share of the Canadian tobacco market among adult consumers who have already made the personal decision to smoke.

We are unequivocaly opposed to youth smoking and we do not directly or indirectly market our products to minors. This is a commitment we demand be taken to heart by every employee at Imperial Tobacco Canada. We believe that the decision to consume tobacco products should be made only by adults.

Our actions are guided by our Statement of Business Principles. These principles embody our beliefs and we live by them in our dealings with all stakeholders.

Canada has some of the strictest tobacco regulations in the world. And for good reason: tobacco consumption poses real and serious risks to health. Like any business, we believe we have a role to play in the regulatory process. We take that role seriously and we want to be part of the discussions. We speak out regularly on issues that affect our company, industry and stakeholders, and aim to contribute constructively and transparently to the public policy debate.

Imperial Tobacco Canada also distributes its products in markets visited by Canadian travellers. This includes duty-free outlets in Canada and the United States. These exports represent less than 1 per cent of the company’s overall production.

Imperial Tobacco Canada is a wholly-owned, indirect subsidiary of British American Tobacco p.l.c. - the world’s most international tobacco group, with more than 50,000 employees worldwide and brands sold in 180 countries.

Consumer Relations

Our Consumer Relations department is available to respond to any requests or contacts from adult consumers.

It aims to:

  • Provide an immediate response to adult consumers contacting our company
  • Use consumer feedback to improve the quality of our products. 

Use the form in our Consumer Inquiries Section or call 1 800 267-1877.

Retailer Inquiries

If you are a retailer with a question or a concern, a complaint or compliment, help is on the line. The Imperial Tobacco retail support hotline

(1 800 818-2771) is open Monday-Friday 8AM-10PM Eastern time.

Company Information

John Player & Sons
3711 Saint-Antoine Street
Montréal (Québec)
H4C 3P6
(514) 932-6161 ext.2113